TY  - BOOK
AU  - Britton,Matt
TI  - Youthnation: building remarkable brands in a youth-driven culture 
SN  - 9781118981146 (hardback)
AV  - HF5415.332.Y66 B75 2015
U1  - 658.827 23
PY  - 2015///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Young adult consumers
KW  - Marketing
KW  - Advertising
KW  - Target marketing
KW  - Young adults
KW  - Attitudes
KW  - Conduct of life
KW  - fast
KW  - Người tiêu dùng
KW  - Tiếp thị
KW  - Quảng cáo
KW  - Thanh niên
KW  - Thái độ
KW  - Business Administration
N1  - Includes bibliographical references (pages 259-266) and index
UR  - http://www.loc.gov/catdir/enhancements/fy1601/2015303294-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1601/2015303294-t.html
ER  -