The Medici effect : what elephants and epidemics can teach us about innovation : with a new preface and discussion guide /
Frans Johansson.
- With a new preface and discussion guide.
- Boston, Massachusetts : Harvard Business Review Press, [2017]
- xxix, 219 pages ; 21 cm
Originally published as: The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures. Boston, Massachusetts : Harvard Business School Press, 2004.
Includes bibliographical references and index.
Part 1. The intersection: Chapter 1. The intersection: your best chance to innovate: monkeys and mind readers -- Chapter 2: The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Part 2. Creating the Medici effect: Chapter 3: Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- Chapter 4: How to make the barriers fall: Heathrow tunnel and restaurants without food -- Chapter 5: Randomly combine concepts: card games and sky rises -- Chapter 6: How to find the combinations: meteorite crashes and code breakers -- Chapter 7: Ignite an explosion of ideas: submarines and tubular bells -- Chapter 8: How to capture the explosion: MacGyver and boiling potatoes -- Part 3. Making intersectional ideas happen: Chapter 9: Execute past your failures: violence and school curricula -- Chapter 10: How to succeed in the face of failure: palm pilots and counterproductive carrots -- Chapter 11: Break out of your network: ants and truck drivers -- Chapter 12: How to leave the network behind: penguins and meditation -- Chapter 13: Take risks and overcome fear: airplanes and serial entrepreneurs -- Chapter 14: How to adopt a balanced view of risk: elephants and epidemics -- Chapter 15: Step into the intersection...and create the Medici effect.