TY - BOOK AU - Coope,Donald R. AU - Schindler,Pamela S. TI - Marketing research SN - 9780073054308 U1 - 658.83 23 PY - 2006/// CY - New York PB - McGraw-Hill/Irwin KW - Marketing research KW - Marketing KW - Nghiên cứu KW - Tiếp thị ER -