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Principles of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cincinnati, Ohio : College Division, South-Western Pub. Co., c1992
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8 LAM 1992.

The fast forward MBA in marketing / Dallas Murphy. by Series: The fast forward MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: New York : J. Wiley, c1997
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8 MUR 1997. Phòng DVTT Tổng hợp (1)Call number: 658.8 MUR 1997.

The market value process : Bridging customer and shareholder value / Alan S. Cleland, Albert V. Bruno by Series: The Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: San Francisco : Jossey-bass publishers, 1996
Online resources:
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.8 CLE 1996, ...

Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, Mass. : Harvard Business Press, c2007
Online resources:
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 QUE 2007.

Direct marketing : an integrated approach / William J. McDonald by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Irwin/McGraw-Hill, 1998
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8 McD 1998. Phòng DVTT Tổng hợp (2)Call number: 658.8 McD 1998, ...

Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt by Series: Scott, Foresman series in marketing
Material type: Text Text
Language: English
Publication details: Dallas : Scott, Foréman and comp. Glen., 1983
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8 KIN 1983.

Giáo trình Quản trị giá trong doanh nghiệp / Chủ biên: Vũ Minh Đức by
Material type: Text Text; Literary form: Not fiction
Language: Vietnamese
Publication details: Hà Nội : Kinh tế Quốc dân, 2019
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.150711 GIA 2019.

The agile marketer : turning customer experience into your competitive advantage / Roland Smart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, New Jersey : Wiley, [2016]
Online resources:
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.802 SMA 2016. Phòng DVTT Mễ Trì (1)Call number: 658.802 SMA 2016. Phòng DVTT Ngoại ngữ (2)Call number: 658.802 SMA 2016, ... Phòng DVTT Tổng hợp (3)Call number: 658.802 SMA 2016, ...

Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley. by Series: Advertising and consumer psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Mahwah, N.J. : L. Erlbaum Associates, 2004
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 338.4/3 SPO 2004.

Customer integration : the quality function deployment (QFD) leader's guide for decision making / Doug Daetz, Bill Barnard, and Rick Norman. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: New York : Wiley, c1995
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 DAE 1995.

Dictionary of social and market research / Wolfgang J. Koschnick by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York : John Wiley & Sons, 1996
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/3/03 KOS 1996.

Think Asian! : rethinking marketing toward ASEAN community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore: McGrawhill, 2007
Other title:
  • Rethinking marketing toward ASEAN community 2015
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.800959 KOT 2007.

Nguyên lý Marketing / Nguyễn Mạnh Tuân by
Material type: Text Text; Literary form: Not fiction
Language: Vietnamese
Publication details: H., 2002
Availability: Items available for loan: Phòng DVTT Tổng hợp (9)Call number: 658.8 NG-T 2002, ...

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: McGraw-Hill/Irwin , 2011
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8/02 WAL 2011.

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, INC., [2015]
Availability: Items available for loan: Phòng DVTT Ngoại ngữ (1)Call number: 658.872 DEM 2015. Phòng DVTT Tổng hợp (1)Call number: 658.872 DEM 2015.

Brands and branding geographies / edited by Andy Pike. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Cheltenham : Edward Elgar Pub., 2011
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 BRA 2011.

Quản trị hệ thống phân phối sản phẩm : kênh Marketing / Trương Đình Chiến, Nguyễn Văn Thường by
Material type: Text Text; Literary form: Not fiction
Language: Vietnamese
Publication details: H. : Thống kê, 1999
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.87 TR-C 1999, ...

Reinventing the entrepreneur : turning your dream business into a reality / MaryEllen Tribby. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, New Jersey : Wiley, [2013]
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.1/1 TRI 2013. Phòng DVTT Tổng hợp (2)Call number: 658.1/1 TRI 2013, ...

Consumer bechavior / L.G. Schiffman, L.L. Kanuk by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York : Prentice Hall , 1991
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.8342 SCH 1991, ...

Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy by Series: The Irwin/McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 PER 2000.

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