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Cases in Marketing Management / Joseph P. Guiltinan, Gordon W. Paul by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York : Mc Graw-Hill , 1991
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.8 GUI 1991, ...

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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by Series: McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: New York : McGraw-Hill companies, c1997
Online resources:
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 658.8 GUI 1997. Phòng DVTT Tổng hợp (1)Call number: 658.8 GUI 1997.

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