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Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 659.1 ARE 2004.

Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : McGraw-Hill Irwin, c2008
Online resources:
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 659.1 ARE 2008, ...

Thực hiện quản trị quảng cáo : sách chuyên khảo. Tập 1 / Biên soạn : Lưu Văn Nghiêm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Vietnamese
Publication details: H. : ĐHKTQD, 2009
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 659.1 THU(1) 2009. Phòng DVTT Mễ Trì (1)Call number: 659.1 THU(1) 2009. Phòng DVTT Tổng hợp (2)Call number: 659.1 THU(1) 2009, ...

Moscow meets madisow avenue : The adventures of the first American adman in the USSR / Gary Burandt,Nancy Giges by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York : Harper collins , 1992
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 659.1/092 BUR 1992.

Thế giới thần kì của quảng cáo / V.V. Vxôp, E.V. Vaxikin by
Material type: Text Text; Literary form: Not fiction
Language: Vietnamese
Publication details: H. : Tạp chí nội thương, 1986
Availability: Items available for loan: Phòng DVTT Mễ Trì (1)Call number: 659.1 VXO 1986.

Quảng cáo và các hình thức quảng cáo hiệu quả nhất / Biên soạn: Vũ Quỳnh by
Material type: Text Text; Literary form: Not fiction
Language: Vietnamese
Publication details: H. : LĐXH, 2006
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 659.1 QUA 2006, ...

Nghệ thuật quảng cáo : bí ẩn của sự thành công / Biên soạn : Kiều Anh Tuấn by
Material type: Text Text; Literary form: Not fiction
Language: Vietnamese
Publication details: H. : LĐXH, 2008
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 659.1 NGH 2008, ...

Khiêu vũ với ngòi bút - Cùng phù thủy quảng cáo hàng đầu nước Mỹ = The adweek copywriting handbook / Joseph Sugarman ; Nghd. : Nguyễn Thụy Khánh Chương by
Edition: Tái bản lần 7
Material type: Text Text; Literary form: Not fiction
Language: Vietnamese
Publication details: Hà Nội : Công thương, 2021
Availability: Items available for loan: Phòng DVTT HT2 (1)Call number: 659.1 SUG 2021.

Nghệ thuật quảng cáo / Armand Dayan ; Ngd. : Đinh Kim Khánh by
Edition: In lần 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Vietnamese
Publication details: H. : Thế giới, 2002
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (4)Call number: 659.1 DAY 2002, ... Phòng DVTT Mễ Trì (1)Call number: 659.1 DAY 2002. Phòng DVTT Ngoại ngữ (2)Call number: 659.1 DAY 2002, ... Phòng DVTT Tổng hợp (2)Call number: 659.1 DAY 2002, ...

Quảng cáo và ngôn ngữ quảng cáo = Advertising and language of advertising / Nguyễn Kiên Trường ; Hđ. : Lý Tùng Hiếu by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Vietnamese
Publication details: H. : KHXH, 2004
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (2)Call number: 659.1 QUA 2004, ... Phòng DVTT Mễ Trì (1)Call number: 659.1 QUA 2004. Phòng DVTT Tổng hợp (4)Call number: 659.1 QUA 2004, ...

Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, New Jersey : Wiley, [2016]
Online resources:
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 659.1 WIN 2016. Phòng DVTT Mễ Trì (3)Call number: 659.1 WIN 2016, ... Phòng DVTT Ngoại ngữ (1)Call number: 659.1 WIN 2016. Phòng DVTT Tổng hợp (2)Call number: 659.1 WIN 2016, ...

Bút chì sắc, ý tưởng lớn, quảng cáo để đời = Hey, whipple, squeeze this / Luke Sullivan, Sam Bennett ; Nghd.: Lê Tường Vân by
Material type: Text Text; Literary form: Not fiction
Language: Vietnamese
Publication details: Hà Nội : Lao động, 2017
Availability: Items available for loan: Phòng DVTT HT2 (1)Call number: 659.132 SUL 2017.

The end of advertising as we know it / Sergio Zyman, with Armin Brott. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, c2002
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 659.1 ZYM 2002. Phòng DVTT Ngoại ngữ (2)Call number: 659.1 ZYM 2002, ... Phòng DVTT Tổng hợp (3)Call number: 659.1 ZYM 2002, ...

Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 659.1 ARE 2006. Phòng DVTT Tổng hợp (1)Call number: 659.1 ARE 2006.

And now a few words from me : advertising leading critic lays down the law, once and for all / Bob Garfield. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, c2003
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 659.1 GAR 2003.

Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume / David Verklin, Bernice Kanner by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, N.J. : John Wiley & Sons, c2007
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 659.10973 VER 2007.

Contemporary Advertising / William F. Arens by Series: Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York : Irwin, Mc Graw-Hill, 1996
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 659.1 ARE 1996.

Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Phòng DVTT KHTN & XHNV (1)Call number: 659.1 ARE 2002. Phòng DVTT Tổng hợp (2)Call number: 659.1 ARE 2002, ...

Kiếm hơn triệu đô: nghề thu nhập cao ít ai biết = Earn a Million Plus: The Little Known High-Income Occupation of Media Buyer / Bruce Cran; Người dịch: Thiên Hương by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Vietnamese
Publication details: Hà Nội : Công thương, 2021
Availability: Items available for loan: Phòng DVTT HT2 (1)Call number: 659.14 CRA 2021.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer by
Material type: Text Text; Format: microfiche ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: Phòng DVTT Ngoại ngữ (1)Call number: 659.1 ARE 2007. Phòng DVTT Tổng hợp (1)Call number: 659.1 ARE 2007.

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