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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Sons, INC., [2015]Description: xii, 228 pages : illustrations ; 23 cmISBN:
  • 9781119059721 (cloth)
Subject(s): Additional physical formats: Online version:: Rise of the platform marketerDDC classification:
  • 658.872 DEM 2015 23
LOC classification:
  • HF5415.1265 .D457 2015
Contents:
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Ngoại ngữ Kho tham khảo 658.872 DEM 2015 (Browse shelf(Opens below)) Available 04041001191
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.872 DEM 2015 (Browse shelf(Opens below)) Available 00041002579

Includes index.

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

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