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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Publication details: New York : McGraw-Hill/Irwin, c2004
Online resources:
Availability: Items available for loan: Phòng DVTT Tổng hợp (1)Call number: 658.8 BEA 2004.

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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Language: English
Publication details: Boston, Mass. : McGraw-Hill, c2001
Other title:
  • Marketing, principles and perspectives
Availability: Items available for loan: Phòng DVTT Tổng hợp (2)Call number: 658.8 BEA 2001, ...

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