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Strategic management in the media : theory to practice / Lucy Küng

By: Material type: TextTextLanguage: English Publication details: London : Sage Publications, 2024Edition: Third editionDescription: 262 pISBN:
  • 9781529773699
  • 9781529773705
Subject(s): DDC classification:
  • 23 302.23068 KUN
Summary: "Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 1 Available 00041002966

"Strategic management is at the heart of any successful media organisation. This comprehensive textbook, fully updated for the third edition, provides an overview of the landscape of the media industry by examining the strategic models driving each of its sectors. Lucy Küng, a leading academic in the field of media management, examines the fast pace of recent change in the media. The third edition introduces new practice, management and exercise cases, where students are invited to apply theory to real-world scenarios"--

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