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Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Chichester, West Sussex, UK : Wiley-Blackwell, 2017.; 2017Description: ix, 347 pages : illustrations ; 26 cmISBN:
  • 9781119259190
  • 1119259193
  • 9781118556849
  • 1118556844
Subject(s): DDC classification:
  • 302.3 MAH 2017 23
LOC classification:
  • HM742 .M328 2017
Partial contents:
Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 302.3 MAH 2017 (Browse shelf(Opens below)) 1 Available 02041001695

Includes bibliographical references and index.

Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media.

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