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Content to commerce : engaging consumers across paid, owned and earned channels / Avi Savar.

By: Material type: TextTextLanguage: English Publication details: Hoboken, New Jersey : Wiley, 2013; �2013Description: xlvi, 242 pages : illustrations ; 24 cmISBN:
  • 9781118480182 (cloth)
  • 111848018X (cloth)
Subject(s): Additional physical formats: Online version:: Content to commerceDDC classification:
  • 658.8/72 SAV 2013 23
LOC classification:
  • HF5414 .S378 2013
Contents:
Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue.
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Holdings
Item type Current library Call number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8/72 SAV 2013 (Browse shelf(Opens below)) Available 00041001741

Includes bibliographical references and index.

Section I : Brand as network -- Section II : The value of the network -- Section III : Audience first -- Section IV : Content is currency -- Section V : Looking ahead -- Section VI : Epilogue.

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