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Voice marketing : harnessing the power of conversational AI to drive customer engagement / Laurence Minsky, Susan Westwater, Scot Westwater, Colleen Fahey.

Contributor(s): Material type: TextTextLanguage: English Publication details: Lanham : Rowman & Littlefield, 2024Description: viii, 206 pages : illustrations ; 26 cmISBN:
  • 9781538155394
  • 9781538155400
Subject(s): DDC classification:
  • 23 658.8 VOI
Summary: "Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"-- Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8 (Browse shelf(Opens below)) 1 Available 00041002981

Includes bibliographical references and index.

"Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start"-- Provided by publisher.

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