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| 020 | _a0256197830 (alk. paper) | ||
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| 041 | _aeng | ||
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_a658.8 _bMcD 1998 _214 |
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_a658.8 _bMcD 1998 |
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| 094 | _a65.21 | ||
| 100 | 1 | _aMcDonald, William J. | |
| 245 | 1 | 0 |
_aDirect marketing : _ban integrated approach / _cWilliam J. McDonald |
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1998 |
||
| 300 | _a532 p. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aTiếp thị _xQuản lý |
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| 650 | 0 | _aBusiness Administration | |
| 650 | 0 |
_aMarketing _xManagement |
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| 900 | _aTrue | ||
| 911 | _aĐồng Đức Hùng | ||
| 912 | _aHoàng Thị Hoà | ||
| 913 | _aNguyễn Bích Hạnh | ||
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| 926 | _a0 | ||
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