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_a659.1 _bBEL 1998 _214 |
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_a659.1 _bBEL 1998 |
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| 094 | _a65.21 | ||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion: _bAn integrated marketing communications perspective/ _cGeorge E. Belch |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc1998 |
||
| 300 | _a762 p. | ||
| 653 | _aMarketing | ||
| 653 | _aQuảng cáo | ||
| 653 | _aQuảng cáo sản phẩm | ||
| 900 | _aTrue | ||
| 911 | _aPhạm Thị Xuân | ||
| 912 | _aHoàng Thị Hoà | ||
| 913 | _aHoàng Yến | ||
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