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| 001 | vtls000037620 | ||
| 003 | VRT | ||
| 005 | 20240802173018.0 | ||
| 008 | 1012060616s1998 maua b 001 0 eng | ||
| 010 | _a97-022528 | ||
| 020 | _a0071154299 (international) | ||
| 020 | _a0256226326 (pbk. : alk. paper) | ||
| 035 | _aVNU020046137 | ||
| 039 | 9 |
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| 041 | _aeng | ||
| 044 | _aUS | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.B669 1998 |
| 082 | 0 | 0 |
_a658.8 _bBOY 1998 _214 |
| 090 |
_a658.8 _bBOY 1998 |
||
| 094 | _a65.21 | ||
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing management : _bA strategic approach with a global orientation / _cHarper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass : _bIrwin/McGraw-Hill, _c1998 |
||
| 300 |
_axxii, 547 p. : _bill. ; _c26 cm. |
||
| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aQuản lý kinh tế | |
| 650 | 0 | _aTiếp thị | |
| 650 | 0 | _aBusiness Administration | |
| 700 | 1 | _aLarréché, Jean-Claude | |
| 700 | 1 | _aWalker, Orville C. | |
| 900 | _aTrue | ||
| 911 | _aPhạm Thị Xuân | ||
| 912 | _aHoàng Thị Hoà | ||
| 925 | _aG | ||
| 926 | _a0 | ||
| 927 | _aSH | ||
| 942 | _1 | ||
| 999 |
_c299458 _d299458 |
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