000			01800nam a2200517 4500
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003			VRT
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008			1012060226s1998 maua b 001 0 eng
010			_a97-001290
020			_a0256218951 (international ed.)
035			_aVNU030047129
039		9	_a201809241637 _bhaianh _c201809131109 _dhaultt _c201608171853 _dhaianh _c201502072331 _dVLOAD _y201012062216 _zVLOAD
041			_aeng
043			_an-us---
044			_aUS
050	0	0	_aHF5415.33.U6 _bH38 1998
082	0	0	_a658.83 _bHAW 1998 _223
090			_a658.8 _bHAW 1998
094			_a65.21
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney
250			_a7th ed.
260			_aBoston, Mass. : _bMcGraw-Hill, _cc1998
300			_axxv, 760 p. : _bill. (some col.) ; _c26 cm. + _e1 computer disk (3 1/2 in.)
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
538			_aSystem requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
650		0	_aConsumer behavior _zUnited States _xCase studies.
650		0	_aConsumer behavior _zUnited States.
650		0	_aMarket surveys _zUnited States.
650		0	_aHành vi khách hàng
650		0	_aNghiên cứu thị trường
650		0	_aMarketing
650		0	_aTiếp thị
650		0	_aBusiness Administration
700			_aBest, Roger J.
700			_aConey, Kenneth A.
900			_aTrue
911			_aĐồng Đức Hùng
912			_aHoàng Thị Hoà
925			_aG
926			_a0
927			_aSH
942			_1
999			_c300189 _d300189