000 01225nam a2200421 4500
001 vtls000038601
003 VRT
005 20240802173033.0
008 1012060809s1996 iluab b 001 0 eng
010 _a95-033468
020 _a0256182574
035 _aVNU030047144
039 9 _a201608181000
_bhaianh
_c201502072331
_dVLOAD
_c201404250401
_dVLOAD
_y201012062217
_zVLOAD
041 _aeng
044 _aUS
050 0 0 _aHF5821
_b.B62 1996
082 0 0 _a659.1
_bARE 1996
_214
090 _a659.1
_bARE 1996
094 _a65.21
100 1 _aArens, William F.
245 1 0 _aContemporary advertising /
_cWilliam F. Arens ; Ed.: Jack J. Whidden
250 _a6th ed.
260 _aChicago :
_bIrwin,
_cc1996
300 _a1 v. (various pagings) [501 p.] :
_bill. (some col.), col. map ;
_c29 cm.
440 4 _aThe Irwin series in marketing
500 _aIncludes four pages of color tranparencies.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
653 _aQuảng cáo
700 _aWhidden, Jack J.
900 _aTrue
911 _aĐồng Đức Hùng
912 _aHoàng Thị Hoà
925 _aG
926 _a0
927 _aSH
942 _1
999 _c300203
_d300203