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| 008 | 1012060827s1997 ilua b 001 0 eng | ||
| 010 | _a96-041064 | ||
| 020 | _a0256214425 (recycled paper) | ||
| 035 | _aVNU030049401 | ||
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| 041 | _aeng | ||
| 043 | _an-us--- | ||
| 044 | _aUS | ||
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_aHF5415.13 _b.L395 1997 |
| 082 | 0 | 0 |
_a658.802 _bLEH 1997 _223 |
| 090 |
_a658.8 _bLEH 1997 |
||
| 094 | _a65.21 | ||
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
| 250 | _a4th ed. | ||
| 260 |
_aChicago : _bIrwin, _cc1997. |
||
| 300 |
_axi, 211, I-8 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 650 | 0 | _aChiến lược marketing | |
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aQuản trị marketing | |
| 650 | 0 | _aTiếp thị | |
| 650 | 0 | _aBusiness Administration | |
| 700 | 1 | _aWiner, Russell S. | |
| 900 | _aTrue | ||
| 911 | _aĐồng Đức Hùng | ||
| 912 | _aTrương Kim Thanh | ||
| 925 | _aG | ||
| 926 | _a0 | ||
| 927 | _aSH | ||
| 942 | _1 | ||
| 999 |
_c301486 _d301486 |
||