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008 160422s2012 njua 001 0 eng
010 _a2011-042400
015 _aGBB1B8628
_2bnb
016 7 _a015947179
_2Uk
020 _a9781118167786 (hardback)
020 _a1118167783 (hardback)
035 _a(OCoLC)ocn757147675
035 _a16994322
039 9 _a201809210933
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041 _aeng
042 _apcc
044 _aUS
050 0 0 _aHF5415.1265
_b.H665 2012
082 0 0 _a658.8/72
_bHOP 2012
_223
084 _aBUS043000
_2bisacsh
090 _a658.8
_bHOP 2012
100 1 _aHopkins, Jeanne,
_d1957-
245 1 0 _aGo mobile :
_blocation-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business /
_cJeanne Hopkins, Jamie Turner.
260 _aHoboken, N.J. :
_bWiley,
_cc2012.
300 _axx, 234 p. :
_bill. ;
_c24 cm.
490 1 _aThe new rules of social media series
500 _aIncludes index.
520 _a"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.
650 0 _aInternet marketing.
650 0 _aMobile commerce.
650 0 _aMobile communication systems.
650 0 _aTiếp thị Internet
650 0 _aThương mại điện tử
650 0 _aHệ thống giao tiếp viễn thông
650 0 _aBusiness Administration
700 1 _aTurner, Jamie,
_d1961-
830 0 _aNew rules of social media series.
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9781118167786.jpg
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
942 _1
955 _bpa20 2011-10-11
_cpa20 2011-10-11 ONIX to SS
_dxj15 2011-10-13 (telework)
_axj15 2011-10-13 to Dewey
_wrd05 2011-10-20
_axe13 2012-03-06 2 copies rec'd., to CIP ver.
_frf17 2012-03-15 Z-CipVer
999 _c316211
_d316211