000			01889cam a2200469 i 4500
001			vtls000137989
003			VRT
005			20240802173532.0
008			160422s2013 njua rb 001 0 eng
010			_a2013-007338
020			_a9781118604342 (cloth)
035			_a17660964
039		9	_a201809211014 _bhaultt _c201611281616 _dyenh _c201611181454 _dminhnguyen_tttv _c201605091758 _dhaianh _y201604221221 _znguyenlam2501
040			_aDLC _beng _cDLC _erda _dDLC
041			_aeng
042			_apcc
044			_aUS
050	0	0	_aHD9980.5 _b.S357 2013
082	0	0	_a658.8 _bSCH 2013 _223
090			_a658.8 _bSCH 2013
100	1		_aSchultz, Mike, _d1974-
245	1	0	_aProfessional services marketing : _bhow the best firms build premier brands, thriving lead generation engines, and cultures of business development success / _cMike Schultz, John Doerr, and Lee W. Frederiksen, PhD.
250			_aSecond edition.
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, INC., _c[2013]
300			_axv, 352 pages ; _billustrations ; _c24 cm
500			_aIncludes index.
650		0	_aService industries _xMarketing.
650		0	_aBranding (Marketing)
650		0	_aMarketing
650		0	_aCông nghiệp dịch vụ _xMarketing
650		0	_aNhãn hiệu thương mại
650		0	_aBusiness Administration
700	1		_aDoerr, John E.
700	1		_aFrederiksen, Lee W.
776	0	8	_iOnline version: _aSchultz, Mike, 1974- _tProfessional services marketing _bSecond edition. _dHoboken, New Jersey : John Wiley & Sons, Inc., [2013] _z9781118688458 _w(DLC) 2013011026
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aG
926			_a0
927			_aSH
942			_1
955			_bxj07 2013-03-15 _ixj07 2013-03-15 (telework) to Dewey _wrd05 2013-03-15 _axn05 2013-06-19 1 copy rec'd., to CIP ver. _arl00 2013-07-12 to SMA _frl02 2013-09-04 to CALM
999			_c316215 _d316215