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040 _aVNU
041 _aeng
044 _aUS
082 _a658.8
_bMAR 1989
_219
090 _a658.8
_bMAR 1989
094 _a65.842
095 _a339.13
245 0 0 _aMarketing challenges :
_bcases and exercises /
_c[edited by] Christopher H. Lovelock, Charles B. Weinberg.
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill,
_c1989
300 _a676 p.
650 0 _aMarketing
_xCase studies.
650 0 _aMarketing
_xProblems, exercises, etc.
650 0 _aMarketing
650 0 _aQuản lý tiếp thị
650 0 _aBusiness Administration
700 1 _aLovelock, Christopher H.
700 1 _aWeinberg, Charles B.
900 _aTrue
911 _aT.Q.Hoàng
912 _aP.Ty Ty
913 1 _aTrịnh Thị Bắc
925 _aG
926 _a0
927 _aSH
928 1 _aAV-D2/181
942 _c1
999 _c331391
_d331391