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040 _aVNU
041 _aeng
044 _aGB
050 _aHD30.28
_b.H69 1990
082 _a658.4/012
_bHOU 1990
_220
090 _a658.4
_bHOU 1990
094 _a65.830
100 1 _aHoulden, Brian Thomas
245 1 0 _aUnderstanding company strategy :
_ban introduction to thinking and acting strategically /
_cBrian Houlden.
260 _aOxford, UK ;
_aCambridge, Mass. :
_bB. Blackwell,
_c1990.
300 _axv, 233 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 230-233).
505 0 _aWhat is company strategy and why is it important? -- Responsibility for corporate strategy -- Formulating strategy : a business and its environment -- Describing the strategic situation of a business -- Key issues and strategy choice in various actual situations -- A group and its environment -- Describing the strategic situation of a group -- Key issues in various group strategy situations -- A company's strategic management capability -- Corporate strategic planning processes and their contribution to effective strategy -- Internal and external consultants and their contribution -- Towards better strategic management of your company.
650 0 _aStrategic planning.
650 0 _aKế hoạch chiến lược
650 0 _aQuản lý kinh tế
650 0 _aQuản lý điều hành
650 0 _aBusiness Administration
900 _aTrue
911 _aV.B.Linh
912 _aT.K.Thanh
913 _aTrịnh Thị Bắc
925 _aG
926 _a0
927 _aSH
928 _aAV-D2/00570
942 _c1
999 _c332479
_d332479