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| 008 | 220427s2017 mau rb 000 0 eng d | ||
| 020 | _a9781633693272 | ||
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_a658.802 _bHBR 2017 _223 |
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_a658.802 _bHBR 2017 |
||
| 245 | 0 | 0 | _aHBR's 10 must reads on sales |
| 260 |
_aBoston, Massachusetts : _bHarvard Business Review Press , _c[2017] |
||
| 300 | _a176 p. | ||
| 505 | _aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christ | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 650 | 0 | _aStrategic planning | |
| 650 | 0 |
_aTiếp thị _xQuản trị |
|
| 650 | 0 | _aKế hoạch kinh doanh | |
| 710 | 2 | _aHarvard Business Review Press. | |
| 900 | _aTrue | ||
| 925 | _aG | ||
| 926 | _a0 | ||
| 927 | _aSH | ||
| 942 | _c1 | ||
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