000			01858cam a22004934a 4500
001			vtls000122077
003			VRT
005			20240802185055.0
008			130528s2004 njua b 001 0 eng
010			_a2003-020653
020			_a0805848266 (alk. paper)
035			_a13349618
039		9	_a201502081434 _bVLOAD _c201306031107 _dbactt _c201306031016 _dngocanh _y201305281122 _zthupt
040			_aDLC _cDLC _dDLC
041			_aeng
042			_apcc
044			_aGB
050	0	0	_aGV716 _b.S649 2004
082	0	0	_a338.4/3 _bSPO 2004 _222
090			_a338.4 _bSPO 2004
245	0	0	_aSports marketing and the psychology of marketing communication / _cedited by Lynn R. Kahle, Chris Riley.
260			_aMahwah, N.J. : _bL. Erlbaum Associates, _c2004.
300			_axxiii, 415 p. : _bill. ; _c24 cm.
440		0	_aAdvertising and consumer psychology
504			_aIncludes bibliographical references and indexes.
650		0	_aSports _zUnited States _xMarketing.
650		0	_aSports _zUnited States _xPsychological aspects.
650		0	_aCommunication in marketing.
653			_aThể thao
653			_aTiếp thị thể thao
653			_aTiếp thị truyền thông
700	1		_aKahle, Lynn R.
700	1		_aRiley, Chris, _d1958-
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip049/2003020653.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0662/2003020653-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
911			_aNgọc Anh
912			_aTrịnh Thị Bắc
925	0		_aacquire _b2 shelf copies _xpolicy default
926			_a0
927			_aSH
942			_c1
955			_asj03 2003-09-23; _isj03 2003-09-23; _esj04 2003-09-26 to Dewey; _aaa11 2003-09-29 _aps12 2004-02-24 2 copies rec'd., to CIP ver. _fsj02 2004-02-26; _gsj04 2004-03-02 to BCCD
999			_c358066 _d358066