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| 005 | 20240802185104.0 | ||
| 008 | 130708s2008 nyua b 001 0 eng | ||
| 010 | _a2008-007086 | ||
| 015 |
_aGBA874205 _2bnb |
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| 016 | 7 |
_a014634247 _2Uk |
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| 020 | _a0071497048 (alk. paper) | ||
| 020 | _a9780071497046 (alk. paper) | ||
| 035 | _a(OCoLC)ocn184828014 | ||
| 035 | _a15192987 | ||
| 039 | 9 |
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| 041 | _aeng | ||
| 044 | _aUS | ||
| 050 | 0 | 0 |
_aHC79.C6 _bA94 2008 |
| 082 | 0 | 0 |
_a658.8/12 _bAZE 2008 _222 |
| 090 |
_a658.8 _bAZE 2008 |
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| 100 | 1 | _aAzevedo, Abaete de. | |
| 245 | 1 | 0 |
_aCustomer obsession : _bhow to acquire, retain, and grow customers in the new age of relationship marketing / _cAbaetê de Azevedo and Ricardo Pomeranz. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
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| 300 |
_axi, 226 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 217-220) and index. | ||
| 505 | 0 | _aIndustry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication. | |
| 650 | 0 | _aConsumers. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 0 | _aQuản lý tiếp thị | |
| 650 | 0 | _aNgười tiêu dùng | |
| 650 | 0 | _aQuan hệ khách hàng | |
| 650 | 0 | _aBusiness Administration | |
| 700 | 1 | _aPomeranz, Ricardo. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0811/2008007086.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 911 | _aNguyễn Thị Hòa | ||
| 912 | _aHoàng Yến | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 926 | _a0 | ||
| 927 | _aSH | ||
| 942 | _c1 | ||
| 955 |
_asd05 2008-02-25; _isd05 2008-02-25 to SL; _esd05 2008-02-25 to DEWEY _aaa19 2008-02-25 _axe08 2009-11-03 1 copy rec'd., to CIP ver. _fxj05 2010-01-12 Z-CipVer _txg20 2010-08-10 copy 2 added |
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| 999 |
_c358485 _d358485 |
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