000			02012cam a2200541 a 4500
001			vtls000123022
003			VRT
005			20240802185104.0
008			130708s2008 nyua b 001 0 eng d
010			_a2008-276048
020			_a9780071494410
020			_a0071494413
035			_a(OCoLC)ocn166390280
035			_a15385251
039		9	_a201809201720 _bhaultt _c201504270249 _dVLOAD _c201502081446 _dVLOAD _c201308201111 _dyenh _y201307081334 _zthupt
040			_aBTCTA _cBTCTA _dBAKER _dYDXCP _dOCO _dBWX _dVP@ _dCUY _dOCLCQ _dDLC
041			_aeng
042			_alccopycat
044			_aUS
050	0	0	_aHD69.B7 _bK623 2008
082	0	0	_a658.8/27 _bKNA 2008 _222
090			_a658.8 _bKNA 2008
100	1		_aKnapp, Duane E.
245	1	4	_aThe Brandpromise : _bhow Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / _cDuane E. Knapp.
246	3		_aBrand promise
260			_aNew York : _bMcGraw-Hill, _cc2008.
300			_axix, 264 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 247-253) and indexes.
650		0	_aBrand name products.
650		0	_aCustomer relations.
650		0	_aCustomer services.
650		0	_aQuản lý tiếp thị
650		0	_aQuan hệ khách hàng
650		0	_aDịch vụ khách hàng
650		0	_aNhãn hiệu
650		0	_aBusiness Administration
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1011/2008276048-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1011/2008276048-d.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
911			_aNguyễn Thị Hòa
912			_aHoàng Yến
925	0		_aacquire _b2 shelf copies _xpolicy default
925			_aG
926			_a0
927			_aSH
942			_c1
955			_apv01 2008-07-28 z-processor to SSCD _ase00 2008-07-29 _ise05 2008-08-29 _ese05 2008-08-29 to DEWEY _aaa05 2008-09-23
999			_c358489 _d358489