000 | 02048cam a2200505 a 4500 | ||
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001 | vtls000123044 | ||
003 | VRT | ||
005 | 20240802185105.0 | ||
008 | 130708s2008 nyua b 001 0 eng | ||
010 | _a2008-008582 | ||
020 | _a9780071545211 (alk. paper) | ||
020 | _a0071545212 (alk. paper) | ||
035 | _a(OCoLC)ocn213080149 | ||
035 |
_a(OCoLC)213080149 _z(OCoLC)166390338 |
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035 | _a15203410 | ||
039 | 9 |
_a201809211149 _bhoant _c201504270249 _dVLOAD _c201502081446 _dVLOAD _c201308161442 _dbactt _y201307081704 _zthupt |
|
040 |
_aDLC _cDLC _dDLC |
||
041 | _aeng | ||
044 | _aUS | ||
050 | 0 | 0 |
_aHF5415.1255 _b.B47 2008 |
082 | 0 | 0 |
_a658.8/27 _bBHA 2008 _222 |
090 |
_a658.8 _bBHA 2008 |
||
100 | 1 | _aBhargava, Rohit. | |
245 | 1 | 0 |
_aPersonality not included : _bwhy companies lose their authenticity--and how great brands get it back / _cRohit Bhargava. |
260 |
_aNew York : _bMcGraw-Hill, _cc2008. |
||
300 |
_axiv, 300 p. : _bill. ; _c22 cm. |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aBranding (Marketing) | |
650 | 0 | _aAuthenticity (Philosophy) | |
650 | 0 | _aQuản lý tiếp thị | |
650 | 0 | _aTính xác thực | |
650 | 0 | _aXây dựng thương hiệu | |
650 | 0 | _aBusiness Administration | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0812/2008008582.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2008008582-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0814/2008008582-d.html |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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911 | _aNgọc Anh | ||
913 | _aTrịnh Thị Bắc | ||
925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
926 | _a0 | ||
927 | _aSH | ||
942 | _c1 | ||
955 |
_ase30 2008-03-03 _cse30 2008-03-03 _dse02 2008-03-03 _ese30 2008-03-05 to Dewey _aaa19 2008-03-05 _aps12 2008-04-22 1 copy rec'd., to CIP ver. _flg13 2008-04-24 Z-CipVer; _glg13 2008-04-24 to BCCD _trf10 2012-06-08 copy 2 added |
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999 |
_c358510 _d358510 |