000 02048cam a2200505 a 4500
001 vtls000123044
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005 20240802185105.0
008 130708s2008 nyua b 001 0 eng
010 _a2008-008582
020 _a9780071545211 (alk. paper)
020 _a0071545212 (alk. paper)
035 _a(OCoLC)ocn213080149
035 _a(OCoLC)213080149
_z(OCoLC)166390338
035 _a15203410
039 9 _a201809211149
_bhoant
_c201504270249
_dVLOAD
_c201502081446
_dVLOAD
_c201308161442
_dbactt
_y201307081704
_zthupt
040 _aDLC
_cDLC
_dDLC
041 _aeng
044 _aUS
050 0 0 _aHF5415.1255
_b.B47 2008
082 0 0 _a658.8/27
_bBHA 2008
_222
090 _a658.8
_bBHA 2008
100 1 _aBhargava, Rohit.
245 1 0 _aPersonality not included :
_bwhy companies lose their authenticity--and how great brands get it back /
_cRohit Bhargava.
260 _aNew York :
_bMcGraw-Hill,
_cc2008.
300 _axiv, 300 p. :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBranding (Marketing)
650 0 _aAuthenticity (Philosophy)
650 0 _aQuản lý tiếp thị
650 0 _aTính xác thực
650 0 _aXây dựng thương hiệu
650 0 _aBusiness Administration
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0812/2008008582.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
911 _aNgọc Anh
913 _aTrịnh Thị Bắc
925 0 _aacquire
_b2 shelf copies
_xpolicy default
926 _a0
927 _aSH
942 _c1
955 _ase30 2008-03-03
_cse30 2008-03-03
_dse02 2008-03-03
_ese30 2008-03-05 to Dewey
_aaa19 2008-03-05
_aps12 2008-04-22 1 copy rec'd., to CIP ver.
_flg13 2008-04-24 Z-CipVer;
_glg13 2008-04-24 to BCCD
_trf10 2012-06-08 copy 2 added
999 _c358510
_d358510