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| 001 | vtls000124575 | ||
| 003 | VRT | ||
| 005 | 20240802185119.0 | ||
| 008 | 140312 xxu 000 0 eng d | ||
| 020 | _a9780135030318 | ||
| 039 | 9 |
_a201809171634 _bhaultt _c201504270253 _dVLOAD _c201502081503 _dVLOAD _c201403201105 _dngocanh _y201403121035 _zthupt |
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| 040 | _aVNU | ||
| 041 | 1 | _aeng | |
| 044 | _aUS | ||
| 082 | 1 |
_a658.02/2 _bMAR 2012 _222 |
|
| 090 |
_a658.02 _bMAR 2012 |
||
| 100 | 1 |
_aMariotti, Steve, _d1953- |
|
| 245 | 1 | 0 |
_aEntrepreneurship & small business management / _cSteve Mariotti, Caroline Glackin. |
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2012. |
||
| 300 |
_axxxiii, 702 p. : _bill. (chiefly col.), col. maps ; _c28 cm. |
||
| 505 | _aUnit 1 Entrepreneurial pathways -- Entrepreneurs recognize opportunities -- Franchising -- Finding opportunity in an existing business -- The business plan : road map to success -- Unit 1 Case study: FastSigns -- Unit 2 Who are your customers? -- Creating business from opportunity -- Exploring your market -- Unit 2 Case study: Nicole Miller Company -- Unit 3 Integrated marketing -- Developing the right marketing mix and plan -- Pricing and credit strategies -- Integrated marketing communications -- Marketing globally -- Smart selling and effective customer service -- Unit 3 Case study: Ken Done Studios -- Unit 4 Show me the money : finding, securing, and managing it -- Understanding and managing start-up, fixed, and variable costs -- Using financial statements to guide a business -- Cash flow and taxes -- Financing strategy : debt, equity, or both? -- Unit 4 Case study: Bridgecreek Development -- Unit 5 Operating a small business effectively -- Addressing legal issues and managing risk -- Operating for success -- Location, facilities, and layout -- Human resources and management -- Unit 5 Case study: Mo's Chowder -- Unit 6 Leadership, ethics, and exits -- Leadership and ethical practices -- Franchising, licensing, and harvesting : cashing in your brand -- Unit 6 Case study: Avocent. | ||
| 650 | 0 | _aSmall businessxManagement. | |
| 650 | 0 | _aEntrepreneurship. | |
| 650 | 0 | _aDoanh nghiệp nhỏ | |
| 650 | 0 | _aKinh doanh | |
| 650 | 0 | _aBusiness Administration | |
| 700 | 1 | _aGlackin, Caroline. | |
| 900 | _aTrue | ||
| 925 | _aG | ||
| 926 | _a0 | ||
| 927 | _aSH | ||
| 942 | _c1 | ||
| 999 |
_c359149 _d359149 |
||