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| 001 | vtls000127020 | ||
| 003 | VRT | ||
| 005 | 20240802185132.0 | ||
| 008 | 140818 xxu 000 0 eng d | ||
| 020 | _a9780073381152 | ||
| 039 | 9 |
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| 040 | _aVNU | ||
| 041 | 1 | _aeng | |
| 044 | _aUS | ||
| 050 |
_aHF5415.13 _b.W249 2011 |
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| 082 | 1 |
_a658.8/02 _bWAL 2011 _2 22 |
|
| 090 |
_a658.8 _bWAL 2011 |
||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr., John W. Mullins. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill/Irwin , _c2011 |
||
| 300 |
_axv, 352 p. : _bill. ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aQuản lý tiếp thị | |
| 650 | 0 | _aBusiness Administration | |
| 700 | 1 |
_aMullins, John W. _q(John Walker) |
|
| 900 | _aTrue | ||
| 925 | _aG | ||
| 926 | _a0 | ||
| 927 | _aSH | ||
| 942 | _c1 | ||
| 999 |
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