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| 001 | vtls000076625 | ||
| 003 | VRT | ||
| 005 | 20240802185309.0 | ||
| 008 | 1012071005s2002 mauab b 001 0 eng | ||
| 010 | _a2001-054436 | ||
| 020 | _a0071121102 (international : alk. paper) | ||
| 020 | _a0072409479 (alk. paper) | ||
| 035 | _aVNU060086801 | ||
| 039 | 9 |
_a201809191707 _bhaultt _c201502080631 _dVLOAD _y201012070715 _zVLOAD |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 044 | _aUS | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2002 |
| 082 | 0 | 0 |
_a658.8 _bPER 2002 |
| 090 |
_a658.8 _bPER 2002 |
||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxxii, 815 [28] p. : _bcol. ill., maps ; _c28 cm. _e1 computer laser optical disk (4 3/4 in.) |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aA variety of multi-media instructional aids, including a Web site, are available to support the text. | ||
| 500 | _aIncludes bibiliographical references (p. 754-810) and indexes. | ||
| 538 | _aSystem requirements for accompanying computer laser disk: Windows 95 or higher Pentium. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aQuản trị kinh doanh | |
| 650 | 0 | _aTiếp thị | |
| 650 | 0 | _aBusiness Administration | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 900 | _aTrue | ||
| 911 | _aHoàng Yến | ||
| 912 | _aHoàng Thị Hoà | ||
| 925 | _aG | ||
| 926 | _a0 | ||
| 927 | _aSH | ||
| 942 | _c14 | ||
| 999 |
_c364229 _d364229 |
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