000			02058nam a2200505 4500
001			vtls000076865
003			VRT
005			20240802185312.0
008			1012070808s2004 nju b 001 0 eng
010			_a2003-017894
020			_a0471455172 (cloth)
035			_aVNU060087045
039		9	_a201809211151 _bhaultt _c201502080633 _dVLOAD _y201012070720 _zVLOAD
041			_aEng
042			_apcc
044			_aUS
050	0	0	_aML3790 _b.B6 2004
082	0	0	_a658.8/27 _bBLA 2004 _222
090			_a658.8 _bBLA 2004
100	1		_aBlackwell, Roger D.
245	1	0	_aBrands that rock / _cRoger Blackwell, Tina Stephan.
246	1		_iAt head of title: _aWhat business leaders can learn from the world of rock and roll
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2004.
300			_axi, 240 p. ; _c24 cm.
500			_aIncludes bibliographical references and index.
505	0		_aFrom band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
650		0	_aMusic trade.
650		0	_aMusicians _xMarketing.
650		0	_aPopular music _xEconomic aspects.
650		0	_aNhạc sĩ
650		0	_aQuản lý tiếp thị
650		0	_aThị trường âm nhạc
650		0	_aBusiness Administration
700	1		_aStephan, Kristina.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip047/2003017894.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley046/2003017894.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley039/2003017894.html
900			_aTrue
911			_aPhùng Hương Thảo
912			_aTrương Kim Thanh
925			_aG
926			_a0
927			_aSH
942			_c1
999			_c364363 _d364363