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082 0 4 _a658.8/3
_bMCD 2004
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090 _a658.8
_bMCD 2004
100 1 _aMcDaniel, Carl D.
245 1 0 _aMarketing research essentials /
_cCarl McDaniel Jr., Roger Gates.
250 _a4th ed.
260 _aHoboken, NJ :
_bJ. Wiley,
_cc2004.
300 _axxv, 420, 14, 8, 11 p. :
_bill. ;
_c26 cm. +
_e1 CD-ROM (4 3/4 in.)
500 _a"SPSS student version 11.0 for Windows"--CD-ROM.
504 _aIncludes bibliographical references (p. 8-14 of the 3rd group) and index.
538 _aSystem requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
650 0 _aMarketing research.
650 0 _aKinh doanh
650 0 _aMarketing
650 0 _aTiếp thị
650 0 _aBusiness Administration
700 1 _aGates, Roger H.,
_d1942-
730 0 2 _aSPSS for Windows.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/wiley032/2003269698.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html
900 _aTrue
911 _aHoàng Thị Hoà
912 _aHoàng Yến
913 4 2 _aHoàng Thị Hòa
925 _aG
926 _a0
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