| 000 | 01688nam a2200481 4500 | ||
|---|---|---|---|
| 001 | vtls000091388 | ||
| 003 | VRT | ||
| 005 | 20240802185515.0 | ||
| 008 | 1012070331s2005 mau b 001 0 eng , | ||
| 010 | _a2004-040321 | ||
| 020 | _a0072525231 (alk. paper) | ||
| 035 | _aVNU070102110 | ||
| 039 | 9 |
_a201809191707 _bhaultt _c201502080852 _dVLOAD _y201012071144 _zVLOAD |
|
| 041 | _aeng | ||
| 042 | _apcc | ||
| 044 | _aUS | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2005 |
| 082 | 0 | 0 |
_a658.8 _bPER 2005 _222 |
| 090 |
_a658.8 _bPER 2005 |
||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. _e1 |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aMcCarthy's name appears first on the earlier edition. | ||
| 504 | _aIncludes bibliographical references (p. 725-787) and indexes. | ||
| 538 | _aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aQuản lý | |
| 650 | 0 | _aQuản trị kinh doanh | |
| 650 | 0 | _aTiếp thị | |
| 650 | 0 | _aBusiness Administration | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 900 | _aTrue | ||
| 911 | _aTrần Thị Thanh Nga | ||
| 912 | _aHoàng Thị Hòa | ||
| 913 | 1 | _aHoàng Thị Hòa | |
| 925 | _aG | ||
| 926 | _a0 | ||
| 927 | _aSH | ||
| 942 | _c1 | ||
| 999 |
_c370364 _d370364 |
||