Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 7th ed. - Boston, Mass. : McGraw-Hill, c1998 - xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
0256218951 (international ed.)
97-001290
Consumer behavior--Case studies.--United States
Consumer behavior--United States.
Market surveys--United States.
Hành vi khách hàng
Nghiên cứu thị trường
Marketing
Tiếp thị
Business Administration
HF5415.33.U6 / H38 1998
658.83 / HAW 1998
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney - 7th ed. - Boston, Mass. : McGraw-Hill, c1998 - xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.) - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
0256218951 (international ed.)
97-001290
Consumer behavior--Case studies.--United States
Consumer behavior--United States.
Market surveys--United States.
Hành vi khách hàng
Nghiên cứu thị trường
Marketing
Tiếp thị
Business Administration
HF5415.33.U6 / H38 1998
658.83 / HAW 1998
