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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

By: Contributor(s): Material type: TextTextLanguage: English Series: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.)ISBN:
  • 0256218951 (international ed.)
Subject(s): DDC classification:
  • 658.83 HAW 1998 23
LOC classification:
  • HF5415.33.U6 H38 1998
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.83 HAW 1998 (Browse shelf(Opens below)) 1 Available A-D0/03068
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.83 HAW 1998 (Browse shelf(Opens below)) 1 Available A-D0/03069

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

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