Promotion : analysis, creativity, and strategy /

Dommermuth, William P.

Promotion : analysis, creativity, and strategy / William P. Dommermuth. - Boston, Mass. : Kent Pub. Co., c1984. - xvii, 745 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0534031064

84-000970


Advertising.
Consumers.
Marketing.
Sales promotion.
Business Administration
Tiếp thị
Quảng cáo
Quản trị doanh nghiệp
Marketing
Khách hàng

HF5415 / .D64 1984

658.82 / DOM 1984