Promotion : (Record no. 311671)

MARC details
000 -LEADER
fixed length control field 01275nam a2200457 4500
001 - CONTROL NUMBER
control field vtls000056489
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802173408.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 1012070124s1984 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 84-000970
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534031064
035 ## - SYSTEM CONTROL NUMBER
System control number VNU050065667
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809241614
Level of effort used to assign nonsubject heading access points haianh
Level of effort used to assign subject headings 201608171852
Level of effort used to assign classification haianh
Level of effort used to assign subject headings 201502080255
Level of effort used to assign classification VLOAD
-- 201012070231
-- VLOAD
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .D64 1984
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number DOM 1984
Edition information 23
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.82
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) DOM 1984
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dommermuth, William P.
245 10 - TITLE STATEMENT
Title Promotion :
Remainder of title analysis, creativity, and strategy /
Statement of responsibility, etc. William P. Dommermuth.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Kent Pub. Co.,
Date of publication, distribution, etc. c1984.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 745 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quảng cáo
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản trị doanh nghiệp
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Khách hàng
900 ## - LOCAL FIELDS
a True
911 ## - LOCAL FIELDS
a Hoàng Thị Hoà
912 ## - LOCAL FIELDS
a Hoàng Yến
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
--
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 07/12/2010 0.00   658.82 DOM 1984 A-D0/04102 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập