Marketing Strategy : Planning and Implementation /
Walker, Orville C.
Marketing Strategy : Planning and Implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché - 2nd ed. - New York : Irwin , 1996 - 392 p. : illustrations ; 26 cm.
Marketing--Management.
Kinh tế
Marketing
Quản lý kinh tế
Tiếp thị
Business Administration
658.8/02 / WAL 1996
Marketing Strategy : Planning and Implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché - 2nd ed. - New York : Irwin , 1996 - 392 p. : illustrations ; 26 cm.
Marketing--Management.
Kinh tế
Marketing
Quản lý kinh tế
Tiếp thị
Business Administration
658.8/02 / WAL 1996
