MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01213nam a2200433 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000031163 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240802184317.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101206s1996 nyu rb 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
VNU010039389 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201809211002 |
| Level of effort used to assign nonsubject heading access points |
haultt |
| Level of effort used to assign subject headings |
201704121456 |
| Level of effort used to assign classification |
haultt |
| Level of effort used to assign subject headings |
201502072157 |
| Level of effort used to assign classification |
VLOAD |
| Level of effort used to assign subject headings |
201404250228 |
| Level of effort used to assign classification |
VLOAD |
| -- |
201012062008 |
| -- |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
VNU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
US |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Item number |
WAL 1996 |
| Edition information |
21 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.802 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
WAL 1996 |
| 094 ## - Local Fields |
|---|
| a |
65.821 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing Strategy : |
| Remainder of title |
Planning and Implementation / |
| Statement of responsibility, etc. |
Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Irwin , |
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
392 p. : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Kinh tế |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Quản lý kinh tế |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tiếp thị |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business Administration |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, Harper W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larréché, Jean-Claude |
| 900 ## - LOCAL FIELDS |
|---|
| a |
True |
| 911 ## - LOCAL FIELDS |
|---|
| a |
Đ.Đ.Hùng |
| 912 ## - LOCAL FIELDS |
|---|
| a |
T.K.Thanh |
| 925 ## - LOCAL FIELDS |
|---|
| a |
G |
| 926 ## - LOCAL FIELDS |
|---|
| a |
0 |
| 927 ## - LOCAL FIELDS |
|---|
| a |
SH |
| 928 1# - LOCAL FIELDS |
|---|
| a |
A-D0/01851-52 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Sách, chuyên khảo, tuyển tập |
