Application in basic marketing : Clippings from the popular business press /
Perreault, William D.
Application in basic marketing : Clippings from the popular business press / William D. Perreault, E. Jerome McCarthy - Boston : McGraw-Hill, 2005 - v, 214 p. : ill. ; 26 cm. - Annual - 1990-
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. Latest issue consulted: 2004/2005. Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
0072864702
1099-5579 = Applications in basic marketing = Appl. basic mark
92-028178
Marketing--Periodicals.
Marketing--Périodiques
Marketing--Coupures de presse--Périodiques.
Marketing--Management--Periodicals.
Marketing
Quản lý
Tiếp thị
Business Administration
HF5410 / .A67
658.8/005 / PER 2005
Application in basic marketing : Clippings from the popular business press / William D. Perreault, E. Jerome McCarthy - Boston : McGraw-Hill, 2005 - v, 214 p. : ill. ; 26 cm. - Annual - 1990-
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr. Latest issue consulted: 2004/2005. Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
0072864702
1099-5579 = Applications in basic marketing = Appl. basic mark
92-028178
Marketing--Periodicals.
Marketing--Périodiques
Marketing--Coupures de presse--Périodiques.
Marketing--Management--Periodicals.
Marketing
Quản lý
Tiếp thị
Business Administration
HF5410 / .A67
658.8/005 / PER 2005
