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Application in basic marketing : Clippings from the popular business press / William D. Perreault, E. Jerome McCarthy

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston : McGraw-Hill, 2005Description: v, 214 p. : ill. ; 26 cmISBN:
  • 0072864702
ISSN:
  • 1099-5579
Subject(s): DDC classification:
  • 658.8/005  PER 2005  20
LOC classification:
  • HF5410 .A67
Summary: "Clippings from the popular business press."
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8/005 PER 2005 (Browse shelf(Opens below)) 1 Available 00041000731
Sách, chuyên khảo, tuyển tập Phòng DVTT Tổng hợp Kho tham khảo 658.8/005 PER 2005 (Browse shelf(Opens below)) 2 Available 00041000732

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Latest issue consulted: 2004/2005.

Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

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