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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /

Scott, David Meerman,

The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott. - Revised and expanded edition. - Hoboken, New Jersey : Wiley, 2016. - xi, 292 pages ; 24 cm

Revised edition of the author's The new rules of sales and service, 2014. Includes index.

ISBN: 9781119272427 (paperback)

LCCN: 2016-012015

Subjects--Topical Terms:
Selling.
Customer services.
Internet marketing.
Big data.
BUSINESS & ECONOMICS / Sales & Selling.
BUSINESS & ECONOMICS / Marketing / General.
Bán hàng
Dịch vụ khách hàng
Tiếp thị Internet
Tiếp thị (Marketing)

LC Class. No.: HF5438.25 / .S347 2016

Dewey Class. No.: 658.8 / SCO 2016

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The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /

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