The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies /
Upadhyay, Shashi
The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies / by Shashi Upadhyay, Kent McCormick. - Hoboken, New Jersey : John Wiley & Sons, INC, [2018] - 180 p.
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and A
9781119371953
Industrial marketing.
Artificial intelligence.
Trí tuệ nhân tạo
Tiếp thị
Doanh thu
658.15/54 / UPA 2018
The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies / by Shashi Upadhyay, Kent McCormick. - Hoboken, New Jersey : John Wiley & Sons, INC, [2018] - 180 p.
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and A
9781119371953
Industrial marketing.
Artificial intelligence.
Trí tuệ nhân tạo
Tiếp thị
Doanh thu
658.15/54 / UPA 2018
