MARC details
000 -LEADER |
fixed length control field |
01318nam a2200361 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls000153535 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
VRT |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240802184744.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220419s2018 nju o 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781119371953 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
202205061545 |
Level of effort used to assign nonsubject heading access points |
yenh |
Level of effort used to assign subject headings |
202205061541 |
Level of effort used to assign classification |
yenh |
-- |
202204191222 |
-- |
ngothuha |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
VNU |
041 1# - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
MARC country code |
US |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.15/54 |
Item number |
UPA 2018 |
Edition information |
23 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.15 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
UPA 2018 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Upadhyay, Shashi |
245 14 - TITLE STATEMENT |
Title |
The revenue acceleration rules : |
Remainder of title |
supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies / |
Statement of responsibility, etc. |
by Shashi Upadhyay, Kent McCormick. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, New Jersey : |
Name of publisher, distributor, etc. |
John Wiley & Sons, INC, |
Date of publication, distribution, etc. |
[2018] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
180 p. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and A |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial marketing. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Artificial intelligence. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Trí tuệ nhân tạo |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Tiếp thị |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Doanh thu |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McCormick, Kent |
900 ## - LOCAL FIELDS |
a |
True |
925 ## - LOCAL FIELDS |
a |
G |
926 ## - LOCAL FIELDS |
a |
0 |
927 ## - LOCAL FIELDS |
a |
SH |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Sách, chuyên khảo, tuyển tập |