HBR's 10 must reads on sales

HBR's 10 must reads on sales - Boston, Massachusetts : Harvard Business Review Press , [2017] - 176 p.

Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christ

9781633693272


Marketing--Management
Strategic planning
Tiếp thị--Quản trị
Kế hoạch kinh doanh

658.802 / HBR 2017