MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01175nam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000153665 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240802184745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220427s2017 mau rb 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781633693272 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
202205090955 |
| Level of effort used to assign nonsubject heading access points |
nhantt |
| Level of effort used to assign subject headings |
202205090951 |
| Level of effort used to assign classification |
nhantt |
| Level of effort used to assign subject headings |
202205061037 |
| Level of effort used to assign classification |
yenh |
| Level of effort used to assign subject headings |
202205061026 |
| Level of effort used to assign classification |
haianh |
| -- |
202204271537 |
| -- |
ngothuha |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
VNU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
US |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
HBR 2017 |
| Edition information |
23 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.802 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
HBR 2017 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
HBR's 10 must reads on sales |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Massachusetts : |
| Name of publisher, distributor, etc. |
Harvard Business Review Press , |
| Date of publication, distribution, etc. |
[2017] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
176 p. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christ |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tiếp thị |
| General subdivision |
Quản trị |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Kế hoạch kinh doanh |
| 710 #2 - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Harvard Business Review Press. |
| 900 ## - LOCAL FIELDS |
|---|
| a |
True |
| 925 ## - LOCAL FIELDS |
|---|
| a |
G |
| 926 ## - LOCAL FIELDS |
|---|
| a |
0 |
| 927 ## - LOCAL FIELDS |
|---|
| a |
SH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Sách, chuyên khảo, tuyển tập |
