Strategic marketing management cases /
Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden - 6th ed. - Boston : Irwin/McGraw-Hill, 1999 - 624 p. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
0256261253
98-003555
Marketing--Case studies.
Chiến lược tiếp thị
Makerting
Quản lý tiếp thị
Business Administration
HF5415 / .C6944 1999
658.8/02 / CRA 1999
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden - 6th ed. - Boston : Irwin/McGraw-Hill, 1999 - 624 p. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index of cases.
System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
0256261253
98-003555
Marketing--Case studies.
Chiến lược tiếp thị
Makerting
Quản lý tiếp thị
Business Administration
HF5415 / .C6944 1999
658.8/02 / CRA 1999
