Strategic marketing management cases / (Record no. 356043)

MARC details
000 -LEADER
fixed length control field 01557nam a2200493 4500
001 - CONTROL NUMBER
control field vtls000037830
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802184902.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 1012060306s1999 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98-003555
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256261253
035 ## - SYSTEM CONTROL NUMBER
System control number VNU020046350
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201809131110
Level of effort used to assign nonsubject heading access points haultt
Level of effort used to assign subject headings 201502072320
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201404250353
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201305021534
Level of effort used to assign classification haultt
-- 201012062204
-- VLOAD
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code US
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C6944 1999
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Item number CRA 1999
Edition information 21
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) CRA 1999
094 ## - Local Fields
a 65.21
095 ## - Local Fields
a 339.13
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing management cases /
Statement of responsibility, etc. David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 624 p.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index of cases.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Chiến lược tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Makerting
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Quản lý tiếp thị
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Administration
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Crittenden, Victoria Lynn.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Crittenden, Victoria L.
900 ## - LOCAL FIELDS
a True
911 ## - LOCAL FIELDS
a Đồng Đức Hùng
912 ## - LOCAL FIELDS
a Hoàng Thị Hoà
913 1# - LOCAL FIELDS
a Hoàng Yến
925 ## - LOCAL FIELDS
a G
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT KHTN & XHNV Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 06/12/2010 0.00   658.8/02 CRA 1999 AL-D2/00423 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT KHTN & XHNV Phòng DVTT KHTN & XHNV Kho Nhân văn tham khảo 06/12/2010 0.00 4 658.8/02 CRA 1999 AL-M2/00202 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Ngoại ngữ Phòng DVTT Ngoại ngữ Kho tham khảo 06/12/2010 0.00 4 658.8/02 CRA 1999 AL-D4/00203 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 06/12/2010 0.00 1 658.8/02 CRA 1999 A-D0/02607 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 06/12/2010 0.00 2 658.8/02 CRA 1999 A-D0/02895 01/07/2024 1 01/07/2024 Sách, chuyên khảo, tuyển tập