Sports marketing and the psychology of marketing communication /

Sports marketing and the psychology of marketing communication / edited by Lynn R. Kahle, Chris Riley. - Mahwah, N.J. : L. Erlbaum Associates, 2004. - xxiii, 415 p. : ill. ; 24 cm. - Advertising and consumer psychology .

Includes bibliographical references and indexes.

0805848266 (alk. paper)

2003-020653


Sports--Marketing.--United States
Sports--Psychological aspects.--United States
Communication in marketing.

Thể thao Tiếp thị thể thao Tiếp thị truyền thông

GV716 / .S649 2004

338.4/3 / SPO 2004