Sports marketing and the psychology of marketing communication / (Record no. 358066)

MARC details
000 -LEADER
fixed length control field 01858cam a22004934a 4500
001 - CONTROL NUMBER
control field vtls000122077
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240802185055.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130528s2004 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003-020653
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0805848266 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number 13349618
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201502081434
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201306031107
Level of effort used to assign classification bactt
Level of effort used to assign subject headings 201306031016
Level of effort used to assign classification ngocanh
-- 201305281122
-- thupt
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code GB
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number GV716
Item number .S649 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4/3
Item number SPO 2004
Edition information 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 338.4
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) SPO 2004
245 00 - TITLE STATEMENT
Title Sports marketing and the psychology of marketing communication /
Statement of responsibility, etc. edited by Lynn R. Kahle, Chris Riley.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mahwah, N.J. :
Name of publisher, distributor, etc. L. Erlbaum Associates,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 415 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Advertising and consumer psychology
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sports
Geographic subdivision United States
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sports
Geographic subdivision United States
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Thể thao
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tiếp thị thể thao
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tiếp thị truyền thông
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kahle, Lynn R.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Riley, Chris,
Dates associated with a name 1958-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip049/2003020653.html">http://www.loc.gov/catdir/toc/ecip049/2003020653.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0662/2003020653-d.html">http://www.loc.gov/catdir/enhancements/fy0662/2003020653-d.html</a>
906 ## - LOCAL FIELDS
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
911 ## - LOCAL FIELDS
a Ngọc Anh
912 ## - LOCAL FIELDS
a Trịnh Thị Bắc
925 0# - LOCAL FIELDS
a acquire
b 2 shelf copies
x policy default
926 ## - LOCAL FIELDS
a 0
927 ## - LOCAL FIELDS
a SH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách, chuyên khảo, tuyển tập
955 ## - LOCAL FIELDS
a sj03 2003-09-23;
i sj03 2003-09-23;
e sj04 2003-09-26 to Dewey;
a aa11 2003-09-29
-- ps12 2004-02-24 2 copies rec'd., to CIP ver.
f sj02 2004-02-26;
g sj04 2004-03-02 to BCCD
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
Sẵn sàng lưu thông       Phòng DVTT Tổng hợp Phòng DVTT Tổng hợp Kho tham khảo 28/05/2013 0.00   338.4/3 SPO 2004 00041000656 01/07/2024 01/07/2024 Sách, chuyên khảo, tuyển tập